<\/strong><\/p>\n <\/strong><\/p>\n <\/strong><\/p>\n <\/strong><\/p>\n <\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.4″ _module_preset=”default” positioning=”relative” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Albert Sans||||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.8em” header_font=”Albert Sans|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”18px” text_orientation=”center” text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n We are a Wealth FinTech company dedicated to addressing the contemporary needs of consumers for easy, fast and trusted digital financial services. SmartWills emerged from a collaborative effort between financial advisors, planners, legal experts, and technology professionals.<\/span><\/p>\n SmartWills is our brand, designed to address the need for straightforward and affordable Will preparation, ensuring accessibility for individuals across all economic backgrounds. In late 2016, we embarked on an ambitious initiative to develop a Will-making platform powered by user-friendly technology, adaptable to both web and mobile environments. After nearly three years of meticulous planning, market research, and software development, we proudly launched our online will-making service in early 2019 in Malaysia. To cater to our growing clientele, we expanded our reach by establishing a branch office in Hong Kong in March 2023.<\/span><\/p>\n Building on our momentum as a leader in the Wealth FinTech space, SmartWills continued its strategic expansion across the Asia-Pacific region to better serve the diverse estate planning needs of the modern consumer.<\/span><\/p>\n In mid 2023, we marked a significant milestone by establishing our Singapore branch, bringing our seamless digital legacy solutions to one of the world’s most vibrant financial hubs. This expansion allowed us to refine our platform to meet the sophisticated regulatory standards and high-speed demands of the North Asian Market.<\/span><\/p>\n Most recently, in March 2026, we are thrilled to announce the official launch of our operations in Thailand. This move represents our commitment to making legacy planning accessible to every household in Southeast Asia, bridging the gap between traditional legal complexity and modern technological convenience.<\/span><\/p>\n With a presence now spanning Malaysia, Singapore, Hong Kong, and Thailand, SmartWills remains dedicated to empowering individuals with the tools they need to secure their future-anytime, anywhere.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”2054,1893,1891,2056,2055,3231″ gallery_orderby=”rand” fullwidth=”on” _builder_version=”4.20.4″ _module_preset=”default” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”||||false|false” auto=”on” auto_speed=”5000″ global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.4″ _module_preset=”default” positioning=”relative” custom_margin=”100px||100px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/smartwills.co.th\/en\/wp-content\/uploads\/2023\/11\/1-1.png” title_text=”Vision” align=”center” disabled_on=”on|on|off” _builder_version=”4.20.4″ _module_preset=”default” width=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Albert Sans||||||||” header_font=”Albert Sans|700|||||||” header_text_align=”center” header_font_size=”40px” custom_padding=”50px||||false|false” header_font_size_tablet=”40px” header_font_size_phone=”40px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/smartwills.co.th\/en\/wp-content\/uploads\/2023\/11\/1-1.png” title_text=”Vision” align=”center” disabled_on=”off|off|on” _builder_version=”4.20.4″ _module_preset=”default” width=”83%” max_width=”100%” min_height=”191px” height=”218px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Albert Sans||||||||” text_text_color=”#000000″ text_font_size=”24px” text_line_height=”1.8em” header_font=”Albert Sans|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”40px” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n We aim to be ASEAN\u2019s most trusted and formidable Wealth FinTech group.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” positioning=”none” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Albert Sans||||||||” header_font=”Albert Sans|700|||||||” header_text_align=”center” header_font_size=”40px” custom_padding=”50px||||false|false” header_font_size_tablet=”40px” header_font_size_phone=”40px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n <\/strong><\/p>\n <\/strong><\/p>\n <\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.4″ _module_preset=”default” positioning=”none” width=”77%” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial portrait_url=”https:\/\/smartwills.co.th\/en\/wp-content\/uploads\/2023\/11\/2-1.png” quote_icon=”off” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n CUSTOMER-CENTRIC<\/strong><\/strong><\/p>\n Designing and offering a platform with the end users in mind.<\/p>\n [\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial portrait_url=”https:\/\/smartwills.co.th\/en\/wp-content\/uploads\/2023\/11\/3-1.png” quote_icon=”off” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n SUSTAINABLE<\/span><\/strong><\/p>\n<\/div>\n<\/div>\n Prioritizing the environment, society and good governance in our business operations.<\/span><\/p>\n<\/div>\n<\/div>\n [\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial portrait_url=”https:\/\/smartwills.co.th\/en\/wp-content\/uploads\/2023\/11\/4.png” quote_icon=”off” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n SHAREHOLDER-FOCUSED<\/strong><\/span><\/p>\n<\/div>\n<\/div>\n Ensuring efficient use of financial resources to deliver sustainable returns.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” positioning=”relative” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” header_font_size=”40px” header_line_height=”3em” custom_margin=”100px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” positioning=”relative” position_origin_f=”center_center” custom_margin=”-63px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_slider admin_label=”Slider” _builder_version=”4.27.5″ _module_preset=”default” min_height=”515.3px” custom_margin=”-54px||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_slide heading=”ISO CERTIFICATION” image_tablet=”” image_phone=”” image_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#000000″ header_font_size=”38px” body_font_size=”18px” background_enable_color=”off” background_layout=”light” overflow-x=”visible” overflow-y=”visible” hover_enabled=”0″ header_text_color_tablet=”#000000″ header_text_color_phone=”#000000″ header_text_color_last_edited=”on|desktop” header_font_size_tablet=”26px” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”18px” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_transition=”on” sticky_enabled=”0″]<\/p>\n <\/p>\n We were awarded the ISO 9001:2015 QMS Certification for “Provision of Online Will, Trust Consultation, Custody, and Estate Planning” on January 4th, 2022, by the prestigious QEC Certification of the UK.<\/span><\/p>\n [\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Who Are We We are a Wealth FinTech company dedicated to addressing the contemporary needs of consumers for easy, fast and trusted digital financial services. SmartWills emerged from a collaborative effort between financial advisors, planners, legal experts, and technology professionals. SmartWills is our brand, designed to address the need for straightforward and affordable Will preparation, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n Who are we<\/strong><\/p>\n<\/div>\n\n\n\n Our vision<\/p>\n<\/div>\n\n\n\n Our values<\/p>\n<\/div>\n\n\n\n Our testimonial<\/p>\n<\/div>\n\n\n\n Our accolades<\/p>\n<\/div>\n<\/div>\n\n\n\n Who are we<\/strong><\/p>\n\n\n\n We are a Wealth FinTech company to address today's consumers' needs for Easy, Fast<\/strong><\/h1>\n
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Our Vision<\/strong><\/h1>\n
Our Values<\/strong><\/h1>\n
Our Accolades<\/b><\/strong><\/h1>\n
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and Trusted digital financial services. SmartWills is the outcome of a team venture of
a group of financial advisors, planners, legal and technologist professionals.
SmartWills is our brand in addressing Will's needs for easy preparation at affordable
levels, making it accessible for customers across all economic statuses. In late 2016,
we started an initiative to build a Will making platform with simple-to-use technology \u2013
both web and mobile environments. It took us close to 3 years of planning, market
research, and software platform development before we finally launched our online
will-making service in early 2019<\/p>\n\n\n\n